Include the Brand Name
This is true for almost all brands except those that have international recognition. Having the name of your company added to the graphics gives your company the recognition it requires. It not just forms the brand awareness but it also becomes the look or the face of your company.
Choosing the right colors for your company is a crucial decision as they have a great impact on how your company will appear and the future of its success. The right colors will convey the emotions of the brand and give it the look you need.
Your aim must be to have a logo with colors that define your company. It is not necessary to include as many colors as possible, but use as many that suit your company. A simple logo made in black can go a long way while tacky color combinations will give your company a poorer impression.